There’s one sacred event that takes place on every Sunday. Across this great country, ladies and gents gather with sunglasses covering their bloodshot eyes. They crowd around a table, phones face-down in an effort to ignore the texts questioning their antics of the night before. The ladies order French toast with a side of fruit to be healthy while the dudes order the largest combination of eggs, carbs and bacon available on the menu. Over the food and some kind of juice/alcohol combination, they recount their weeks, discussing everything from that horrible Tinder date they went on Wednesday night to the online shopping they did when they were supposed to be doing actual work Friday afternoon. I am, of course, talking about Sunday brunch, a tradition that girls relish and guys complain about, but secretly love as well (as long as it doesn’t coincide with football). But now, part of our Sunday ritual is being threatened.
For those of us on a budget, Prosecco is a brunch staple. While traditional mimosas are made with champagne, Prosecco is a budget-friendly alternative, and frankly, most of us can’t tell the damn difference anyways. But due to a poor harvest year, Prosecco could now be almost as expensive as champagne.
According to Sky News, the wine merchants who sell Prosecco, called negociants, are taking advantage of the shortage resulting from the poor harvest by bumping up their prices of the popular beverage, which bypassed champagne as the world’s favorite bubbly alcoholic beverage in 2013. In an interview with The Drinks Business trade publication, Robert Cremonese, an expert on the topic, said, “Because there is such a demand for Prosecco, the negociants are releasing it onto the market slowly and are taking it as an opportunity to put prices up, in some cases by 50%.”
Brokers won’t release their stocks until August, so we won’t know how severe the problem is until then. Enjoy those mimosas now, friends, because pretty soon, we may have to strictly limit our brunch drinking to Bloody Maries. .
[via Sky News]