For those who’ve been following it, overall interest in game of golf has been flat and trending slightly downward for a few years now. You can blame it on the economic downturn, the housing bubble burst, or just lack of interest. No matter what, it’s definitely becoming a problem. We’ve seen it here at my course for a couple of years and have been racking our brains to try to create a resurgence in rounds, but it seems Nick Teodosio, owner of Brooklyn Greens, may have found the golden goose by tapping into that seemingly never ending mine of profit potential: hipsters.
Corey Kilgannon with The New York Times visited Mr. Teodosio’s recently opened golf instruction center in Brooklyn where Nick admits, “I kind of want the hipsters to start playing golf.” Teodosio worked as a teaching pro in Chicago and Los Angeles before moving to Brooklyn to manage his buddy’s punk band.
As someone who works in the industry, I’d be lying if I said this was a bad idea. As much I still haven’t accepted that demographic of the population, it just makes sense. Golf is inherently geared towards hipsters. Its gentrified creation, the quirky style, the outdoors element, the ability to individualize every part of the game. I suppose I should be kicking myself for the few times some guys that looked like they belonged on Hard Cider labels walked in to play and I didn’t think, “Now why don’t I try to get all their buddies out here?” I mean at the end of the day, as long as more people are getting involved and taking up the game, who am I to judge if they’re coming out in flannels and capri slacks to play?
I’m already thinking of all the potential for hipster niche golf equipment/apparel. Definitely going to see more than just Dechambeau rocking the Hogan cap if hipsters start flocking to the tee. Micro factory clubs made out of reclaimed metal/recycled tire rubber grips, Converse coming out with spikeless golf shoes, setting up farmer’s markets on the 5th green so people can snag some organic veggies while they grab a round. Excuse me, I’ve got some ideas to go pitch..
[via The New York Times]