Let’s just get right down to it: something has been lacking at TGI Friday’s. We’ve all noticed it, but we didn’t want to be negative and kill the vibe while we were washing down Loaded Potato Skins with bone-chillingly cold Bud Lights. Well, the good people at Friday’s noticed this too, and they’re adding a menu option that is guaranteed to set the world on fire. What could possibly take an already respectably diverse menu to the next level?
You guessed it — brunch.
It’s lit. According to the super generically named Nation’s Restaurant News, Friday’s is going through a brand overhaul that started in Farmingville, NY and includes longer hours, hangout spaces, and our favorite weekend money dump, brunch. This leap into the year 2016 is now expanding to their 13,000 square foot Corpus Christi, TX location, which is a story in and of itself.
They’re dubbing this “Hangover Brunch” (because you don’t brunch if you’re not hungover, you sober yuppie scum), and it’s only available Saturday and Sunday, when your life is presumably in shambles.
Brunch items include Chicken and waffles, Bourbon steak and eggs, Bears and Berries waffles (malt waffles with bear-shaped graham crackers), and freshly squeezed juices. Okay, okay. We’re working with the basics here, but sometimes less is more. Personally, I’m not a chicken and waffles guy because I’m a noted fried chicken snob, and 99% of the time, you’re getting average fried chicken at your brunch spot. Yeah, it’s controversial, but Popeye’s or GTFO.
I like where their head is at on the “freshly squeezed juices” stuff, because nobody wants to crush a mimo mixed up with some Minute Maid. Just doesn’t work like that. And will they be bottomless? We just don’t know. Oh, and I’m assuming this includes tomato juice, because I’m not brunching at a spot that doesn’t offer up respectable bloodies.
According to TGI Friday’s President and CEO, Ricky Richardson, this is about Friday’s turning the fuck up. “We had that opportunity to really push the envelope not only from a design standpoint but some cool stuff with the bars and space layout” Richardson told Nation’s Restaurant News. They’re even adding trivia, live music, and “Drop the Mic Night,” which I’m praying is a freestyle battle competition between Friday’s patrons. Imagine the bars that will be spit after some local crushes 20 cold ones and a plate of Jack Daniel’s Chicken.
That’s right, Ricky. Add some hangout space, toss some brunch at us, and give us fresh juice at a respectable price. You know we’ll come running.
Chili’s just got put on notice. .
[via Nation’s Restaurant News]
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