Get ready folks, because if you don’t get a food-boner at the end of this article, call your doctor and see if Viagra-Crusted Mozzarella Sticks are right for you.
TGI Fridays is launching an “Endless Appetizers” promotion for the summer, which gives you, wait for it, ALL-YOU-CAN-EAT APPETIZERS. How much does it cost for this God-given promotion?
$10. Ten. Freaking. Dollars. For unlimited refills of deep-fried manna from heaven, including loaded potato skins, mozzarella sticks and boneless buffalo wings.
TGI Fridays is changing the Appetizer Game forever, and clearly trying to take a shot at not only direct competitors like Applebee’s, but also fast-casual restaurants like Panera and the almighty Chipotle.
Diners will choose one appetizer from a list of the the chain’s most popular starters and receive unlimited refills. If you’re saying to yourself, “how can I choose just one, you monsters?!,” you’re probably a food connoisseur/chubby bastard like me. Worry not, you fat fucks; while sharing is discouraged, servers will not be heavily enforcing that rule, according to Brian Gies, Chief Marketing Officer at Fridays.
“At the end of the day, our servers aren’t policemen. We’re not going to slap someone’s hand if they reach over and share someone else’s mozzarella sticks.” He went on to say that Fridays will respect their customers’ wishes, even if they bend the rules of the promotion. “No one should be embarrassed for coming into Fridays and ordering whatever they want to order,” he said. “They will not be bawled out. There will be no policing or hand-slapping.”
Bless you, sir. You’re doing God’s work.
They’re confident that they won’t have groups of 8-10 ordering one item and sharing, then refilling it 8-10 times. According to Gies, that happened very rarely when they tested it out at their test restaurant in Cincinnati, but traffic and food/drink sales skyrocketed to almost double-digits. IN ONE RESTAURANT. Imagine how this will do nationally.
See you at Fridays, Motherfuckers. I’ll be the guy eating about 10 plates of Buffalo Bites and Mozzarella sticks with Dr. Feinstein, my cardiologist.
[via USA Today]