Just when you thought pop culture superstars had no souls and that sticking up for the little guy was a lost art, Taylor Swift pulled a massive PGPM (postgrad power move, for the newcomers) in recent memory.
According to USA Today, when notified by Apple that artists would not receive any royalties during its promotional free trial for its Spotify-like music streaming service, Swift threatened to take down her music altogether unless a deal was made to be properly paid her royalties. T-Swift’s motion to give Apple a black eye on their new startup sent a strong message to the tech giant, as they decided to give all artists proper royalties as a result of her stance.
Per the USA Today report, analyst Anne Kruger praised Swift’s courageous actions, saying, “She’s really using her power to try to do something to change for good in this industry.”
Glen Coco T-Swift. Like most Americans, I recently accused you of being a hardcore sellout for switching from your knack that was country-pop (you may have even invented the genre) to a slightly broader genre I know as teenaged-white-girl-pop. In honor of you putting your beautiful foot down on Apple’s authority, I redact my overly judgmental accusation. You’re a beautiful soul, and you can hit me up any time you’d like.
On the other hand, this isn’t exactly a good look for the once-unstoppable tech corporate kingdom that is Apple, Inc. After owning seemingly every second of technology news for the entire 2000s (Aughts), they’re now playing catch-up in the smartphone game to Samsung, and now have been caught trying to pull off this cheap trick to woo away loyal Spotify customers.
Time will tell for us to see how this Spotify vs. Apple Music mano-a-mano folds out, but for now, three cheers to Taylor Swift for sticking up for the little guy. As with most people, I didn’t choose the PGP life, the PGP life chose me, and I think I speak for all of us in that we could use some more of that in our dead-end lives.
P.S. “You Belong With Me”.