Taco Bell is easily the most innovative and groundbreaking of all the fast food chains out there today. T.Bell killed it with the Doritos Locos Tacos, then blew the fucking doors off of the place with the breakfast menu, and now its grabbing the bull by the balls once again by letting you order your favorite imitation tex-mex food of (inebriated) choice from the palm of your hand. Literally. Enter the Live Mas Taco Bell app.
Today’s announcement of the Taco Bell app makes the company the first major American fast food chain to offer online ordering. All you have to do is download the app, find your closest Taco Bell location, and order your favorite foods, then the Taco Bell gods (which, incidentally, are the ghosts of all the chihuahuas from the commercials) do all the work for you.
From the app description: “Taco Bell(R) Mobile Ordering is Here. Customize. Order. Pay. All from the new app. Now you can easily select a local Taco Bell, customize your favorite items and pay for your order. No need to select a pick-up time. We make your food when you arrive because just-prepared food is the best. Then skip the in-store line like you own the place. Plus, reordering your favorites is as easy as a twist of the wrist.”
Just check out this fantastic video promoting the app. If you’re not fired up about Cheesy Gordita crunches before you watch this clip, you certainly will be by the end of it. You might even be crying queso.
There’s also going to be (GASP!) a secret menu.
“You’ll be able to order products that no one else can,” Tressie Lieberman, senior director of digital marketing and platforms at Taco Bell, told USA Today. There will also be a loyalty program tied to the app–perhaps free chalupas for those who swear their undying affection to the Bell? Sign me up for that.
“Technology has fundamentally changed the way people interact with brands,” says Brian Niccol, president of Taco Bell. “All can be done any time, any place on a smartphone.”
Damn straight, President Niccol. You have my vote this year.
Sadly, this app does NOT mean that Taco Bell is going to start delivering, so you’re still going to have to have someone (SOBER) drive your drunk ass to get your $5 Buck Box, which still rocks.
However, the app looks great, and it looks like it’s definitely going to have an impact on the way we order mass quantities of delicious fake Mexican food that’s terrible for you. Talk about a game-changer in the fast food world. Your move, McDonald’s..
[via USA Today]