If HBO’s ridiculously funny series Silicon Valley showed us anything, it’s that the tech world is an incredibly ruthless and cutthroat industry. They’ll throw you parties at a baseball stadium one day, and the next, they try to stab you in the back with a lowball offer for Pied Piper. Companies try to poach people constantly, whether that’s to shore up their own employee base, get better ideas and programmers, or maybe just to keep another company from having them. It’s a field full of dick moves.
Snapchat has managed to take their trolling to a pretty fantastic and, dare I say it, pretty genius level. They’re using secret filters they built into their own app to simultaneously troll the piss out of other companies and try and steal their employees while they’re at it.
Someone who works at Uber headquarters in San Francisco noticed something odd when using Snapchat on Wednesday: A new filter that reads “This place driving you mad?” and shows pictures of Snapchat Ghosts driving Taxis. The brilliant part? It’s Geolocated, so it is only available when the phone is in certain locations, one of those being Uber HQ.
— Forbes Tech News (@ForbesTech) April 16, 2015
It also shows a link to Snapchat’s job listings page. “They’re a unique and playful form of recruiting,” said Snapchat spokesperson Jill Hazelbaker. Hazelbaker noted that “a handful” of locations feature geo-filters, which are only accessible to people who are looking for filters in the app.
As always, Snapchat manages to change the game. They changed the way you send naked pictures, you can send money through the app, and their CEO is a fucking boss. Now they’re making filters to poach your employees. Just call them “Mr. Steal Yo Workforce.”.