There comes a time in every bachelor’s life where he gets involved with a girl — a new relationship, a one-night stand, or they’ve just been “talking” (which essentially means iMessaging about what bar to meet at this weekend). Once the interaction is initiated, there’s a skip in his step that immediately gets noticed by the general public. From afar, guys say, “Wow, that dude’s crushing it.” From even further, girls inquire, “What’s his deal?”
We’ve seen it time and time again: once a guy has been claimed, his stock suddenly rises and he becomes a hot commodity amongst the opposite sex. Where he used to go to bars and strike out, he’s now receiving more attention than ever because he’s got an aura — a stink, if you will — about him. He’s the cock of the walk, the cat’s pajamas, and the toast of the town all rolled up into one. Babes are talking to him, flirting with him, and giving him looks that scream, “would.” Guys (and girls alike) get an unmatched confidence about themselves when they’re in the smitten stage of new love, and it gets recognized by everyone around them. Simply put, they’re on.
And whether these guys choose to entertain these advances from other suitors or stay on the straight and narrow with the original girl who caused this ripple effect, there’s one undeniable fact: they’re Riding The Wave.
Girls, work, partying, everything. The Ride The Wave Principle is all encompassing. Bill Murray, for instance. He’s known to go on benders using what he calls a “Montana Cooler” — an emptied out case of champagne lined with a plastic bag and filled with ice, and then filled back up with a dozen bottles of champagne that’ll last him through the weekend. Pouring the champagne over said ice into a pint glass, Murray justifies this drinking faux pas by using the melting ice as a hydrator. “You don’t want to crash,” he says. “You want to keep that buzz, that bling, that smile.” Ya think he’s Riding The Wave? Because I sure as hell do.
Another example: it’s the Wednesday before Thanksgiving and you’re looking to get loose on the biggest bar night of the year. After waking up at your house on Thursday morning, you think to yourself, “Well, I might as well pop some tops for the Lions game.” All of the sudden, it’s post-Thanksgiving dinner and you’re brown out and bloated. Friday hits you like a sack of bricks, but you’re on vacation so fuck it, you go out. Then Saturday comes, and even though you don’t want to go out yet again, you do. Why? Because you’re Riding the Wave.
You’ll encounter certain people that don’t believe in momentum. But you know who does believe in momentum? The 2004 Red Sox who came back from being down three games in the ALCS to the Yankees before storming back and moving on to win the World Series. Or America’s own Oracle Team USA (down 8 to 1) who won 8 straight races to beat Emirates Team New Zealand to hoist the 34th America’s Cup in 2013. Yeah, you could say these guys know a thing or two about Riding The Wave.
In life, there’s a magical moment where you can tap into and harness everything — the momentum, the inertia, the excitement — and combine it into one unstoppable force that is yourself. At that point, the only thing that can stop you is inactivity, like the end of a long weekend or a time where you get too drunk to make out with the girl you’re vibing with and you wake up with your shoes on and SportsCenter blasting. It’s a tried and true “when it rains, it pours” situation that you have to keep your foot on the pedal for.
You think Apple made a surfing emoji because it’s an emerging powerhouse sport? No, they made it so when your friends text you just before happy hour and ask what your plans are for the night, you can quickly respond with that little dude shredding gnar because you’re too busy text-flirting with the biscuit from weekend’s past.
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