You know that picture of you on Facebook? Yeah, that one. The one your friend put up from your 21st birthday of you doing a keg stand in a dress for some godforsaken reason so everyone can see your “Birthday Bitch” panties? And no matter how many times you’ve asked them to take it down, your friends keep themselves tagged in it to ensure it never goes away?
Maybe that’s the reason why employers won’t call you back, while she’s an Account Executive at an Advertising Firm. You’ve seen her do much worse, but fortunately for her, there’s a noted lack of photographic evidence.
Lucky for you, there’s a new company that can help. Enter: Social Sweepster.
Social Sweepster, a new service founded by a 2013 Indiana University graduate (Go Hoosiers or whatever), goes through your Twitter and Facebook accounts to find posts and photos that may raise a red flag with Human Resources and hiring departments everywhere. Things they might be looking for? Beer cans, red solo cups, kegs, maybe that picture of me in drag from my fraternity’s “Ke$ha Party” Junior Year. Yeah. Maybe that can go away forever instead of being projected on the Fraternity Alumni Dinner Slideshow every year.
The software will scan your profile all the way back to 2005, and once it finds any ubiquitous items, it will then give you the option to delete the post/picture, untag it, or ask a friend to take it down. But the technology isn’t perfect. According to The New York Times, it can mistake things such as the glare from a sign as a beer can. But it can be very thorough as well, for example, finding someone in the background of a photo with a Red Solo Cup that you might have never even noticed before.
But now the question remains: Will people pay for this service? Especially in a day and age where social media oversharing is, frankly, the new normal.
The website’s founder, Tom McGrath, had this to say on the subject: “‘If you spent all this money on a college education and you’ll spend $5 on a coffee, why not prevent the slightest chance that a potential employer will be upset?” he said. “We’re providing additional insurance.'”
[via New York Times]