Scrolling briefly through my Facebook mini-feed this morning, I noticed, hiding in the midst of excessive baby pictures and stupid “share or you’ll die” shit, a little gem that a friend of mine had posted, tagging her friends who run and/or bike. She obviously did not tag me, because while I hike my ass around my downtown area in an attempt to shed some of the weekends’ indulgences, I’m more of an urban explorer than I am a “runner.” Anyway, since I pretend I “run,” I clicked on the link my friend had posted. The title was, “There’s An App That Donates To Your Favorite Charity Whenever You Exercise.” It sounded awesome and lovely but too simple to be true; so I read on.
Apparently, back in 2012, a New York lawyer by the name of Gene Gurkoff, a marathon runner and ironman (or “extreme workouter”, as I like to call them), launched the Charity Miles app. This Charity Miles app (which is free, mind you) allows the user to choose from one of over thirty charities. Runners and people who “run” (me) earn $0.25 per mile, and bikers earn $0.10 per mile.
This money is not coming directly from Gurkoff, though he sounds like a more financially sound attorney than myself. He has gotten corporations on board that are looking to market by giving back. According to the Bit Of News, each time you use the Charity Miles app while working out, you see which company is sponsoring your run or bike. The article also states that, to date, Charity Miles has over 100,000 active monthly users and has donated over one million dollars to charity.
This evening, since a little cool front has moved in and I can workout without heat stroke, I’m going to give this app a try. Maybe being able to help others by doing what my ass needs to be doing anyway will help me bitch a little less about hoofin’ it around town. Bravo, Mr. Gurkoff and all the supporting corporations. This sounds like a win for everyone. .
[via Bit Of News]
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