Netflix is straight killin’ it these days. Their selection is fantastic, the UI is great, and their original series are (mostly) pretty awesome. Will they eventually become so large that they’re no longer cool, and the whole Internet turns on them? Maybe. But for now, they’ve managed to keep doing things that make us smile. First, it was the open job for someone to get paid to watch Netflix. Then it was their dominance in Emmy nominations. Now, they’ve got some great new ads that hit all the right notes for movie fanatics.
People who love movies are Netflix’s target demographic, so it makes sense that their newest set of advertisements would be catered to people who probably spend a good deal of time using movie references in their real lives. There are three so far.
The first plays off of the trope of a man who, once he realizes he’s in love with the woman, rushes to the airport to stop her from moving to Europe/meeting her fiance/taking a weekend trip to the Poconos. He of course ends up asking her a much more important question. Note the subtle use of JJ Abrams/Audi commercial lens flare. Classic move, Netflix.
The second is a man getting his test results from a doctor, only to realize with horror that the doctor may have just given him the Walter White sentence. You can almost see him contemplate what illegal activity he’s going to have to participate in in order to save his family from becoming impoverished after his passing.
The final spot depicts a man who’s typically nervous for his proposal, and not so good with words. Thankfully, he’s seen enough romantic comedies with his girlfriend to know that it’s not what you say, but how you say it that really matters. Romance at its finest.
Netflix, keep doing what you’re doing. We may find an arbitrary reason to hate you someday, but today is not that day.