Popular car services like Uber and Lyft have been battling it out in public for a while now, trying to compete for peoples’ attention (and money), and trying to “conquer” various cities. New York City seems to be the golden goose for both car companies; after all, if you can make it here, you can make it anywhere, as the Big Man said.
But when two major companies battle it out in public, it makes both companies look bad, and allows for third parties to enter the race. McDonalds vs. Burger King begat Wendys (maybe), CBS vs. NBC vs. ABC begat FOX (more likely) and now the war between Uber and Lyft has introduced a daring new competitor to the Big Apple: Gett.
Gett is a car service similar to Uber and Lyft, but all but completely unknown in the United States, compared to other countries like Israel and Russia, where the service has a massive following. Gett told Betabeat that as of this today, all rides within Manhattan for the remainder of 2014 will cost no more than $10 flat. $10. That’s it. From anywhere in the city to anywhere else in the city. From Washington Heights to the Financial District, just $10.
Remember when Uber said they were cheaper than a NYC taxi? They thought $22 from NoLiTa to Lincoln Center was cool? Gett says “LOL FUCK THAT, LOSERS, GET ON OUR LEVEL.”
“We want to drive users,” said Gett’s Head of Marketing Brooke Moreland. “If they try it and like it, they’ll keep using it after the discount ends.”
Sounds like a big massive stunt is just the punch in the arm that this fledgling company needs. It’s probably a stunt that will end up costing the company money but, well, any exposure is good exposure, and if it gets people downloading this app, then they’ve won. Ball’s in your court, Uber.