What’s important with this story is that the boss, Gary Bertch, had his heart in the right place. His cabinet company crushed its 2016 goals. Huge. Bertch Cabinets put on a cabinet selling clinic in 2016. Nobody could have seen this coming for them. But it’s imperative to reward your employees for their hard work. You have to keep your talent happy in the high quality cabinet and accessories game. Otherwise, you’ll just be another flash in the pan traditional Iowa cabinetmaker.
Naturally, his only move was to put every single one of them on a giant boat together.
So instead of talking Zach Johnson, work and Hawkeye football in the comforts of a cabinetmaking office, they’ll be talking Zach Johnson, work and Hawkeye football shirtless and drunk. Sounds great.
“Hey, great job grinding it out, guys. I know the holidays are over, and you probably just took it in the shorts for the last month, but how about in lieu of a cash bonus we just sign you up for hours of travel with every coworker in the company? How bout that?”
Maybe I’m still sporting four-day Christmas weekend brain fog, but a cruise ship? With the entire damn company? I wouldn’t say no, but… what if we split it up by department? Maybe spread this thing out throughout the year? It’s Q1, baby. I’m not trying to put myself behind the 8-ball.
“We leave Jan. 8,” a Sunday, Gary Bertch told the Waterloo Courier. “We’ve got four charter aircraft that will be flying directly to Miami Sunday and staying at a nice five-star hotel. Then on Monday, we’ll bus over from the hotel to the port and load up on the ship.”
Chartered planes sound legit, but remember that summer a few years back when every other cruise ship had a butt flu outbreak? How quick we are to forget. I seem to remember toilets overflowing and mass hysteria. That’s a risk I’m not willing to take, especially when it involves every human I work with on a daily basis. Hit your boy with a check or some Omaha Steaks. Sometimes, less is more. .