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Jeeps Are Finally Taking Over

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If you’re a lover of Grand Cherokees or a Wrangler aficionado, you’re not alone; Jeep is well on its way to becoming one of the most popular car brands in America. No other brand has gained as much of a market share in the U.S. this year than Jeep.

In the last seven months (from January to July) Fiat sold 392,390 Jeeps in North America, 44 percent more than last year. That was enough to easily outsell Kia and Dodge and launch Jeep into the upper echelon of car sales; good enough to launch them to the No. 7 spot on a ranking by volume. As of this writing, Jeep is right behind Hyundai in terms of total vehicles sold.

Take a look at this chart of other fast-gaining car companies in terms of sales from last year.

That’s tremendous. Even crazier, if Jeep were to maintain this pace, they would become the best-selling vehicle brand in North America sometime in 2018, easily surpassing Ford, Chevy and Toyota.

It would be very difficult for Jeep to maintain this pace of sales, and seems highly unlikely that they will, mainly because analysts say that this boom in sales is based on the new products that Jeep has released, such as the brand-new Cherokee, which debuted in October, as well as the fact that Jeep is more of a niche brand, compared to Ford, Toyota, Chevy or even Honda, and has less variety in their vehicles.

However, Fiat, the new owners of Jeep, are gunning for the other car brands by trying to diversify the Jeep brand; the new Renegade looks to expand Jeep into a line of smaller sport SUVs, like the Toyota Rav-4. No matter what happens, Jeep is clearly coming in hot, so the other car companies had better watch their backs, and their bottom lines.

[via Business Week]

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