I Still Can’t Believe One Of The Most Respected Media Publishing Companies In The World Renamed Itself “Tronc”

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It’s been almost a full two days since the official pathetic announcement, and I still can’t wrap my head around the Tribune Publishing Company, owners of The Chicago Tribune and The Los Angeles Times, renaming itself “tronc” (with a lower case t).

We all know journalism is dying. I guess I didn’t have that foresight six years ago when I decided to pursue it, but it’s clear now that the end is much closer than we could have ever imagined.

Here is the worst press release of all time, courtesy of tronc:

CHICAGO–(BUSINESS WIRE)– Tribune Publishing Co. (NYSE:TPUB) today announced that the Company will change its name to tronc, Inc., a content curation and monetization company focused on creating and distributing premium, verified content across all channels. tronc, or tribune online content, captures the essence of the Company’s mission. tronc pools the Company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60 million monthly users. The name change will become effective on June 20, 2016.

“Tronc,” because “Glurp” or “Dwonk” didn’t have the same ring to it, I suppose. Tronc is supposed to stand for “Tribune online content.” Gross.

Naturally, Twitter went absolutely insane.

I can’t get enough of the tronc jokes. As you can imagine, history will not look kindly on this extremely stupid name change. It officially goes into effect in three weeks.

[via Tribune Publishing]

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