Beer and bad decisions go hand in hand like Monopoly and yelling at your family. Where there is one, the other will always follow. The marketing team for Young Henrys brewery, however, wants to reverse the natural order of this correlation by having the bad decisions come first.
Per News.com, their newest campaign reads:
“Join us in immortalizing your love of beer with your best drinking mate, by getting a beer mates tattoo and we’ll sling you a $200 beer tab for your trouble…Our Sindy Sinn x YH flash sheet has a bunch of options designed with two halves to share with your mate. When the two mates come together, the love of beer is complete.”
As someone who is a fan of beer, bad decisions, and tattoos, this should seem like the perfect opportunity, but yet, somehow it doesn’t seem worth it. First of all, $200 of beer is like a weekend’s worth, and apparently, you still have to pay to get the tattoos done. When all the costs shake out, you’ll end up with about $50 worth of beer, with the added bonus of having an ugly-ass matching tattoo disgracing your body for the rest of your life.
And as if it’s not enough that you’ve defaced yourself for their company, Young Henry’s requires that you display your stupidity to the world by showing off your tattoos in a social media post. So, uh, if $50 worth of beer is worth you permanently turning your body into a billboard for a beer company and likely having every person in your life think you’re an idiot, Young Henry’s got your back. As for this marketing team, they need to go back to the drawing board and let people make bad decisions after drinking their beer, the way god intended..
Image via beer_matt_wa Instagram