Today is Wednesday. This week alone, I have been to Chipotle twice. By the time Friday afternoon rolls around, that number will have doubled. When the sun sets on Sunday, it could be anywhere from eight to twelve.
What I am saying is, I eat Chipotle a lot. So yes, I was ecstatic to learn that Chipotle is offering up an opportunity to win free food for an entire year.
1) Do you love Chipotle burritos?
2) Do you feel like you could eat them gleefully every day for an entire year?
3) Do you think it would be even better if you could share that experience with a friend?
If you answered yes to any or all of these questions, do I have some exciting news for you! On July 21, Chipotle will be launching a new “interactive experience” called Friend or Faux. The object of the game is to educate consumers about ingredients used by Chipotle versus other fast food chains. If that doesn’t sound as fun as Candy Crush, just think about this: People who complete the game will receive a special Chipotle buy-one-get-one offer (to be used within 21 days), as well as entry into a National Sweepstakes.
What’s the sweepstakes prize, you ask? FREE BURRITOS FOR YOU AND A FRIEND FOR A YEAR. That’s right — it will be all Chipotle, all the time for 50 grand prize winners in this great, kind of burrito-shaped (okay, not really) country of ours. Plus, a hundred first prize winners will receive a Chipotle-catered party for 20 people (where catering is available).
I’m not sure how the game works, but I can promise you I’ll be studying up on fast food ingredients harder than I prepared for the LSAT (still got a 161, baby).
One endearing aspect of Chipotle is how easily I can pretend it’s good for me. I have consciously disregarded the fact that it is a giant food corporation owned and operated by Ronald McDonald and openly pretend that it is a burrito stand at the local farmers market (UPDATE: McDonalds doesn’t own Chipotle anymore.) I can argue facts and figures about how healthy Chipotle is while simultaneously putting on weight faster than Jared Fogle after Subway repossessed his Black Card. I am a blissfully ignorant burrito consumer.
So mark your calendars. No more home-made grilled cheeses and frozen dinners from Lean Cuisine, it’s time for free Chipotle..
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