We get it. We love brunch. Even mega-corporations are noticing this trend and realizing that if they need to be profitable, they have to start monetizing this opportunity – for example, Starbucks is even testing a weekend brunch menu to stop Millennials from flocking to a weekend establishment that serves bottomless mimosas instead of pumpkin spice lattes. Now, non-restaurant entities are deciding they want their slice of the Millennial pie as well and are offering brunch options in very strange, unique ways.
Enter Brach’s. Usually this time of year, the candy company receives the bulk of their sales from candy corn sales to parents of little children – that is, until now. This year, Brach’s has determined to get into the hearts and wallets of white girls everywhere by offering brunch flavored candy corn. Catering perfectly to their expected demographic, Brach’s will only be offering this brunch candy at Target, so feel free to add a bag or twelve on your next Target run, even though you “only went in for one thing.” The bag of candy corn will contain a mixture of three flavors – French toast & maple syrup, waffles & strawberry, and chocolate chip & pancakes.
Sticking with the fall theme, all of the flavors have a maple base, so you’ll be able to festively consume massive amounts of brunch-themed sugar without ever having to put pants on. Too hungover to get out of bed? No prob – just eat your waffles in candy form and pray your body survives without the protein. While I definitely have to try one bag just for the kicks, I think I’ll be able to save my money – that is, unless Brach’s somehow manages to create mimosas in candy form. In which case, pray for me – I’m going to need it. .