This past weekend, Americans probably spent more time on their couches than they normally do. Season two of the acclaimed Netflix series “House of Cards” launched Feb. 14, and Queena Kim went behind the scenes at Netflix’s headquarters for the whole event. Her entire article is available in full at Marketplace.org.
Kim went behind-the-scenes at Netflix’s offices. She got a revealing look at how Netflix tracks its users and how said users consume entertainment. Netflix’s analytics are so advanced that they could find the most hardcore Netflix binger in the world. Turns out it was someone who watched all 13 episodes of House of Cards in order and only took three minutes worth of breaks during the entire marathon. I’m assuming those three minutes were to use the restroom (No. 1 only. No way that person could have dropped a deuce in less than three minutes) and pay the delivery driver.
Netflix has an estimated 40 million users, so not only can they narrow down the bingiest of binge watchers, they can even tell what kind of movies you like not just by genre, but by whether you like happy endings, sad endings, movies with intense battle scenes, and so on.
The entire article is an awesome look inside the analytical side of the emerging entertainment giant that we all know and love.
Read the entire thing HERE.