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America Loves K-Cups, But The Rest Of The World Are A Bunch Of Idiots When It Comes To Coffee

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It’s no secret that America loves the life-changing power of Keurig cups, commonly referred to as K-cups. The rest of the world are blundering idiots, drinking garbage instant coffee like Nescafé. But in America, Keurig is dusting the competition when it comes to coffee sales.

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In the last five years, Keurig has taken the US by storm. It once just accounted for one percent of America’s coffee market. Now, it is almost 20% of the market. Crazy. Folgers is still holding strong, as is Maxwell House.

There’s a more detailed breakdown of the world coffee market over at Quartz. Read it HERE.

[via Quartz]

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Brian McGannon

What do I love? I love happy hour, a good golf tan, and getting moderately drunk during dinner.

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